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SEO & visibility

SEO for your new business website

Optional SEO support for the website we build: technical checks, useful content and the searches your customers make.

Let’s grow

What is included

Agree the scope first

Use this as a conversation starter. Final scope and external costs are confirmed before work begins.

01Technical website review
02Keyword and search-intent mapping
03On-page titles and descriptions
04Internal linking and site structure
05Local business visibility
06Clear progress reporting

Start with the search, not a keyword list

A useful search strategy begins with the questions that bring the right people to your business. Someone researching an idea needs a different page from someone comparing providers or ready to ask for a quote. We map these needs to your services, location and existing website before proposing more pages. The aim is to make each important page serve a clear purpose.

Give good content a sound technical foundation

We review crawlability, indexability, page structure, canonical URLs, internal links and the mobile experience. Findings become a prioritised action list, with an explanation of the issue and the work required. A technical fix cannot create demand on its own, but it can remove obstacles that make useful pages harder to discover or use.

Make the website useful beyond the first click

Content should help a visitor make a decision. We look for missing service details, unclear next steps and questions your team answers repeatedly. Where appropriate, we propose stronger headings, practical FAQs and links between related pages. Any new content should add something specific rather than repeat a keyword across a longer page.

Measure progress in context

We agree what to track before work begins: relevant search queries, visits to key pages and enquiries where measurement is configured. We explain changes alongside the work completed and any limits in the data. Search performance depends on your market, competition and starting point. We do not sell guaranteed positions or a fixed number of leads.

A few things worth knowing

Good questions.
Clear answers.

Is this a one-time audit or ongoing SEO?

The package is a monthly starting point. A separate audit can also be scoped. We agree which fixes, content tasks and reporting are included before starting.

Does this include paid backlinks?

No purchased links or guaranteed placements are included. Relevant business information, useful content and genuine relationships are a better starting point.

Can you work on my existing website?

Usually, subject to its platform and the access available. We review the setup first and explain any changes that need your developer or a separate project.

How do we start?

Send your goals, existing website and required scope. We confirm tasks and price before work starts.

Do you guarantee first place on Google?

No. We improve the technical foundation and usefulness of the content; rankings also depend on competition and search engines.

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Keep exploring

Make this useful for your business.

If this is a priority for you, we can discuss the current setup and agree a sensible starting scope.

Let’s grow
01

Start with the website foundation

We review whether important pages can be discovered, whether titles describe the page and whether the internal links help visitors reach useful information. Language alternatives and canonical URLs need consistent handling on bilingual websites. These checks identify practical work; they do not mean that a technically valid page will automatically outrank established competitors.

02

Content built around real questions

A service page should explain what you do, who it helps and what someone needs before contacting you. Useful supporting articles can answer more specific questions and link back to the relevant service. We prioritise topics that fit the business rather than publishing large amounts of repetitive text simply to increase page count.

03

Measurement with context

Review search impressions, clicks and relevant enquiries together. Use comparable periods and keep changes in seasonality, geography and branded searches in view. A ranking screenshot alone says little about business value. We explain what is being measured, what changed and which next action is supported by the available data.

Build your website Website FAQs

A closer look

Choose keywords by the page’s purpose

Keyword planning starts with the service and the question behind the search. A person comparing website prices needs a different answer from someone preparing a redesign brief. Give each important page a distinct role and use the relevant terms naturally in the title, main heading and explanatory text. Keep the location accurate when the service has a genuine geographic focus. Do not add a list of towns that the business does not serve. Search-focused copy should help a real visitor choose or understand the service, rather than repeat the same phrase until the page becomes difficult to read.

Keep the technical review connected to action

A technical SEO check should identify the affected page, explain the issue and name the proposed correction. Examples include conflicting preferred URLs, missing language equivalents or broken internal links. Prioritise problems that interrupt discovery or the customer journey before minor presentation details. After a change, check the delivered page rather than assuming the source edit has appeared online. Reporting should state the comparison period and distinguish completed tasks from observed results. No standard website package or optional SEO service can guarantee a first-page position, because search performance also depends on demand, competition and factors outside the website.

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