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Paid advertising

Give every campaign a clear job.

Focused Google and Meta advertising for businesses ready to test an offer. We connect the audience, message, landing page and measurement before scaling spend.

Let’s grow

What is included

Agree the scope first

Use this as a conversation starter. Final scope and external costs are confirmed before work begins.

01Goals and campaign planning
02One-platform starting package
03Audience and keyword research
04Ad copy and creative direction
05Landing-page and tracking review
06Ongoing optimisation and reporting

Choose a business goal before a campaign type

We start with the outcome that matters and how your team will recognise a useful enquiry. A campaign for a local service is different from a campaign introducing an unfamiliar brand. We agree the offer, geography, budget and account access, then choose a focused starting point on Google or Meta.

Keep the message and destination connected

An ad makes a promise. Its landing page needs to explain that same offer, answer likely questions and make the next step clear. We review the page before recommending more traffic. If important information, mobile usability or the enquiry route needs work, those changes become visible priorities.

Separate clicks from useful actions

Clicks, form starts, submitted enquiries and sales are different events. We agree which actions to measure and review the tracking setup available. Where consent or additional implementation is needed, that is included in the planning discussion. A reported conversion is only meaningful when everyone understands what it represents.

Test within an agreed budget

We review performance, explain the findings and make considered changes to targeting, messages or the destination. Early data can be incomplete and small samples can be misleading. Your advertising spend remains separate from the management fee and is paid to the platform through an account controlled by your business.

A few things worth knowing

Good questions.
Clear answers.

Is ad spend included in €200?

No. This is a management starting price. Advertising spend is separate and paid directly to Google or Meta.

Do you guarantee sales or return on ad spend?

No. Results depend on the offer, market, budget, website and sales process. We agree objectives and report the evidence without promising a fixed outcome.

Can you manage both Google and Meta?

Both can be discussed, but the entry package covers one platform. A combined scope is quoted separately.

How do we start?

Send your goals, existing website and required scope. We confirm tasks and price before work starts.

Do you guarantee first place on Google?

No. We improve the technical foundation and usefulness of the content; rankings also depend on competition and search engines.

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Keep exploring

Make this useful for your business.

If this is a priority for you, we can discuss the current setup and agree a sensible starting scope.

Let’s grow
01

Send traffic to a relevant page

An advertisement and its landing page should explain the same offer. Before a campaign, check that the page works on mobile, that the contact route is clear and that someone receives the enquiry. Advertising cannot repair missing service information or an inbox nobody checks. The website needs to be ready for the visitor first.

02

Keep budgets separate

Campaign management and advertising spend are different costs. Agree the platform, target audience, geographic area, creative responsibilities and review process before launch. The advertising budget is paid separately to the platform. Additional photography, video or landing pages need a defined scope rather than being assumed in a management fee.

03

Learn from useful actions

Agree what a useful result looks like: a relevant enquiry, a call or another measurable action. Review the quality of those actions alongside spend and clicks. More traffic is not always better. Campaign decisions should use the available evidence and your feedback about the people actually contacting the business.

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A closer look

Prepare the landing page before the campaign

A campaign should have an agreed destination and a clear relationship between the advertisement and the page. Review whether the headline confirms the offer, the service details answer the main questions and the contact action works on mobile. If a website request requires a brief, explain that journey before asking someone to start it. Do not advertise a payment option that is not actually connected. A useful landing page reduces ambiguity about what happens next. It also makes later campaign reporting more meaningful, because the action being measured has a defined purpose rather than being a generic visit to any page.

Agree the operating boundaries

Before campaign work begins, confirm who supplies creative assets, approves messages and handles the incoming enquiries. Keep the advertising budget separate from the management fee and any additional website work. Decide which market, service and audience the campaign concerns, and avoid expanding the scope before the first objective can be reviewed. Where tracking is included, identify the actual event and how it will be checked. A report should explain spend and relevant actions with their limitations. Paid promotion is an optional addition to a RASTE website, not a condition of ordering the website or a promise of immediate sales.

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