Website structure
The concept uses a complete multi-page structure with dedicated pages for key services, information and decisions instead of forcing the entire experience into one homepage.
Independent Fashion / Fashion e-commerce design
ATELIER NEDA
An editorial e-commerce website concept for a Bulgarian small-batch fashion label, from collection discovery to product detail and cart.
PROJECT DIRECTION
Designed around the customer journey.
An editorial e-commerce website concept for a Bulgarian small-batch fashion label, from collection discovery to product detail and cart.
The design is more than a visual layer. Structure, content, navigation and calls to action are planned around the questions a potential customer asks before choosing this kind of business.
FocusFashion e-commerce design
PagesShop · Collections · Product · Cart · About · FAQ
GoalClear path to action
Design and conversion
The visual system is shaped around the industry, while calls to action appear where visitors have enough context to take the next step naturally.
A RASTE Digital concept project created to demonstrate website design, structure and development. It does not represent a real client or real business claims.