Website structure
The concept uses a complete multi-page structure with dedicated pages for key services, information and decisions instead of forcing the entire experience into one homepage.
Heating & Cooling / Local service website design
ТЕРМО ДОМ
A practical HVAC and local-service website concept that makes technical services understandable and turns visits into clear quote requests.
PROJECT DIRECTION
Designed around the customer journey.
A practical HVAC and local-service website concept that makes technical services understandable and turns visits into clear quote requests.
The design is more than a visual layer. Structure, content, navigation and calls to action are planned around the questions a potential customer asks before choosing this kind of business.
FocusLocal service website design
PagesHeating · Cooling · Maintenance · Areas · Reviews · Quote
GoalClear path to action
Design and conversion
The visual system is shaped around the industry, while calls to action appear where visitors have enough context to take the next step naturally.
A RASTE Digital concept project created to demonstrate website design, structure and development. It does not represent a real client or real business claims.