Check the customer journey
Open the site on a phone and desktop. Confirm that the main offer is understandable, navigation works, contact details are correct and important buttons lead where they say they will. Submit each form through the real workflow and verify who receives the message.
Check search foundations
Confirm that public pages can be indexed, canonical URLs use the production domain, language alternatives are reciprocal, the sitemap lists the intended public pages and robots rules do not block them. Review page titles, descriptions, headings, internal links and structured data against the visible content.
Check performance and accessibility
Use appropriately sized images, explicit dimensions and lazy loading below the fold. Look for layout shifts, slow interactions and unnecessary main-thread work. Test keyboard navigation, visible focus, form labels, heading order and reduced-motion behaviour. A fast score is useful, but the real target is a site people can use comfortably.
Record ownership after launch
Write down who controls the domain, hosting, analytics, Search Console, advertising accounts and content updates. Keep access in the proper account systems rather than shared passwords. Schedule a post-launch review using real search queries, page performance and enquiry quality instead of assuming the launch itself proves success.
